For Fergana's anniversary Baturin Group put together a completely new identity system. The process, as always, went from playing with shapes to working with meanings. We did some design work. But graphics are not as important as clarity. The logo should not just tell the ideology of the news outlet but also contain references to the historical environment in which the paper developed. This is how steel#was#hardened.
Confrontation and will, simplicity of presentation, relevance and succinctness - Fergana should be recognizable both on# the internet, and on press#cards, and other media. And the meaning of the logo must be readable in all languages and cultural contexts.