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Advertising campaign Semyon Slepakov's US tour
How to make a hundred pictures for several concerts and take up an entire hard drive
Social media, printing, outdoor advertising, transport, website. Facebook, Instagram, flyers, posters, banners. Six cities, seven concerts, seven sold-out events
The tour took in New York, Boston, Miami, Chicago, San Francisco and Los Angeles. In New York, they had to do an extra concert because there were so many people willing to do it.
Around a hundred different media were produced for the campaign: from the design of groups and events on social media to banners for monitors in New York City taxis. From flyers for Miami nightclubs and restaurants to Instagram images. And a ticketing website, of course.
The result is a full house in every city.
The result is a full house in every city.
