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Logo & Brand Identity Design for CarbonSifr
Brand Identity Design Project
1
Idea generation
We came up with a few ideas and the team chose the best option, the "kite" (described below)
2
Style development
We designed the main version of the logo, color options and style elements to use in different mediums
3
Deliverables Design
We've developed ready-made designs for dozens of mediums, from business cards to car branding
4
Style Usage Guidelines
To make it easy for future implementors to use our designs, we have created instructions for all possible cases
Climate Action, At Scale
The CarbonSifr's slogan
CarbonSifr is a climate-tech company headquartered in the UAE. Dedicated to the integration of climate action into everyday life, they provide tech-enabled solutions to measure, reduce and remove carbon footprint of businesses. Recognized for its efforts, CarbonSifr plays a pivotal role in promoting climate awareness and accelerating climate action in the Middle East. CarbonSifr is also a member of the UAE Carbon Alliance, a coalition focused on advancing carbon markets in the region.
CarbonSifr means "Zero Carbon." And the digit 0 (zero) in Arabic looks a lot like a kite. And it is a beautiful symbol of lightness, environmental friendliness and freedom of flight. Therefore, the main idea for the logo was a kite.
Identity Guide
Take a look on some fragments of the Identity Guide we've made for CarbionSifr
Outdoor Advertising Design
Among other things, we have prepared design templates for outdoor advertising
Branded car & souvenirs
Even in these digital times, it's a good idea for a company to have its own merchandise
Design for A4 folder & the template for leaflet
We have prepared CarbonSifr for participation in industry events including international exhibitions
Thank you, gents!
Baturin Group would like to thank Thijs Van Dam for his invaluable assistance with the project. We would also like to thank Onur, Yildirim and Mustafa for their trust and professionalism.
And as a bonus, we designed plastic cards for a loyalty system that may one day appear.